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Consumer Confidence Turns Negative in Nebraska
Nebraska Ag Connection - 10/09/2018

Consumer confidence was negative in Nebraska during September while business confidence remained positive, according to the latest monthly surveys from the Bureau of Business Research at the University of Nebraska--Lincoln.

Results from the Survey of Nebraska Households indicate that consumer confidence fell to 97 in September, from the neutral value of 100.2 in August. A value of 97 suggests that consumer confidence is negative in the state.

"Concerns about the level of wages and the cost of living contributed to negative consumer confidence in Nebraska," said Eric Thompson, an economist and bureau director.

Business confidence remained at the high level of 110.6 in September, according to results of the Survey of Nebraska Business. Business confidence rose slightly from 110.4 in August.

The surveys also gathered information about the top issues faced by businesses.

"Competition in labor and product markets were among the top business concerns," Thompson said.

Twenty-six percent of businesses chose the availability of labor as their top concern while 16 percent chose competition from other businesses or a need to improve business practices.

The surveys are sent each month to 500 randomly selected Nebraska businesses and households. During September, 128 businesses responded to the Survey of Nebraska Business, for a response rate of 26 percent.

There were 121 responses to the Survey of Nebraska Households, for a response rate of 24 percent.

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