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R-CALF Members Invited to Marketing Seminar in Colorado
Nebraska Ag Connection - 09/08/2017

R-CALF USA Developmental Director Tatum Lee and R-CALF USA Checkoff Committee Chair Vaughn Meyer will be part of the R-CALF USA's Affiliate Colorado Independent CattleGrowers Association and the Southern Colorado Livestock Association (SCLA) Regional Meeting with Marketing Seminar offered to members throughout the region on Sept. 10 at 2:30 p.m. at Otero Junior College, Student Center Banquet Room, 2001 San Juan Ave., La Junta, Colo.

The Colorado Independent CattleGrowers Association & the Southern Colorado Livestock Association will meet Sunday for a business meeting prior to the main event to plan for its annual banquet and ball. At 2:30 p.m. there will be a meet and greet for CICA members and guests. Coffee, tea and goodies provided. The marketing seminar will start promptly at 3:00 p.m.

This seminar is not about when and how to sell your cattle, organizers explain. It is intended to answer several questions posed by our members: How can we get our message out there? (We were actually having a conversation about country of origin labeling at the time - but it's applicable to many other issues.) How do we get heard in Denver? What's most effective in advocating for policy changes? How do we reach consumers? What is the best use of our time and dollars in promotion and advertising? Our speakers will each share from their vast, successful experience.

Featured presentators include:

- Meyer, owner and operator Sodak Angus Ranch near Reva, S.D. He currently is a board member for OCM (Organization for Competitive Markets), R-CALF USA's Checkoff Committee chair, and until recently, served on the Cattlemen's Beef Board.

- Lee, R-CALF USA's Developmental Director, a fifth-generation rancher near Dodge City, Kan.

- Eric Hanagan, of Hanagan Farms, Swink, Colo. The Hanagan family has been growing melons, onions, zucchini, cucumbers, and more for over 100 years.

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