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McDonald's National Sponsor of Keep America Beautiful's Cleanup
Nebraska Ag Connection - 09/11/2017

Keep America Beautiful, the nation's iconic community improvement nonprofit organization, today announced McDonald's has become a National Sponsor of Keep America Beautiful's Great American Cleanup (GAC), the largest year-round community improvement program in the country. Efforts got underway over the past weekend with National Planting Day, a fall initiative of the GAC. McDonald's is the exclusive Presenting Sponsor of National Planting Day.

Held annually the first Saturday after Labor Day, National Planting Day kicks off the fall planting season for Keep America Beautiful's network of more than 600 state and community-based Affiliates and other local partners with events taking place through October. The annual initiative celebrates the critical nature of native plants and trees in enhancing biodiversity, rebuilding ecosystems and supporting pollinator health. Beautiful public places transcend aesthetic appeal to positively impact the lives of area residents, visitors, businesses and institutions. Green spaces restore our communities, helping to make them more environmentally healthy, socially connected, and economically sound. National Planting Day focuses on four areas of need:

- Increasing the number of native trees in public spaces.

- Bringing natural beauty and sustainable urban infrastructure to "built environments."

- Creating community-supported sustainable vegetable and fruit gardens.

- Greening and restoring vacant lots with low-maintenance indigenous plants and trees in underserved urban and rural neighborhoods.

"We're incredibly grateful to McDonald's for their support in shining a light on the Great American Cleanup and National Planting Day, which provide hands-on opportunities for anyone to participate in improving their local communities," said Helen Lowman, president and CEO, Keep America Beautiful. "Like McDonald's, our footprint touches thousands of communities and millions of people. We are eager to work with McDonald's, its restaurants and employees to create more beauty across America."

Tips and ideas for celebrating National Planting Day can be found at http://bit.ly/2eZ6cK5.

Celebrating its 20th anniversary in 2018, the Great American Cleanup is the nation's largest community improvement program with an estimated 60,000 events occurring from spring through fall in more than 20,000 communities across the country. The Great American Cleanup annually engages millions of volunteers throughout the country to help renew parks, trails and recreation areas; clean shorelines and waterways; remove litter and debris; reduce waste and improve recycling; and plant trees, flowers and community gardens, among other activities to inspire a new generation of community stewards. National sponsors of the Great American Cleanup include Altria, Dow, The Glad Products Company, Lowe's, Niagara Bottling and ReadyRefresh by Nestle.

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