At Veteran Roofing & Construction, "It's more than just a roof."
Originally founded in 2014 as Veterans 4 Veterans, and rebranded as Veteran Roofing & Construction in 2019, this company has spent the last seven years providing high-quality roofing and construction services to customers in central Nebraska.
Founder John Larsen comes from a family of extensive community and military service. Having served for 10 years in the Army Reserves -- including a combat deployment to the 1991 Gulf War with his Military Police unit -- John wanted his company to focus heavily on financially supporting veteran nonprofits and charities. The concept, "veterans serving veterans," has been the driving mission of the company since its inception.
"The biggest thing is the mission," said Larsen. "Using our company profits to donate to veteran causes and charities. That's the focus; that's been the mission since 2014."
Larsen, who has more than 15 years of experience as an insurance adjuster for storm-related damage to people's homes, found his inspiration from traveling to storm-damaged areas for work.
After seeing how much money went into the local economy and construction companies during disaster recovery efforts, he began to dream about the positive effect those funds could have on the veteran community, if even just 1% of it could be put toward charities or nonprofits. Currently, Veteran Roofing & Construction has a goal of donating 10% of its net profits annually to these organizations.
In 2019, John attended the GROW Nebraska Marketech Conference, where he, after discussions with other attendees, realized that it might be a good idea to rebrand his company.
GROW Nebraska helped John come to the decision that it would be more beneficial to rebrand and change the name to something more specific to the type of work the company does.
With a focus on roofing and siding, Veterans 4 Veterans was rebranded to Veteran Roofing & Construction.
Even with a new name, though, their mission stays the same, and the company is sure to continue helping veterans for years to come.
The GROW Nebraska Foundation helps entrepreneurs get the resources they need to live in Anywhere, NE and make a sustainable living. Since the inception of GROW Nebraska in 1998, its vision and mission has never wavered: to create viable economic development through business training, technical assistance, promotion and access to markets. The Foundation creates impactful opportunities for small business owners and entrepreneurs to live in "Anywhere", Nebraska and make a sustainable living.
GROW Nebraska works with its clients to meet them where they are and move them towards their personal goals. Its services include training and technical assistance through many avenues: workshops (in-person and virtual), streamed and archived educational training opportunities, one-on-one technical assistance and an annual marketing conference, MarkeTech.
Learn more at http://grownebraska.org/
Categories: Nebraska, General