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4WD Tractor sales up despite market dip

4WD Tractor sales up despite market dip


By Jamie Martin

August 2024 marked a notable rise in 4-wheel-drive tractor sales in both the U.S. and Canada, according to the latest data from the Association of Equipment Manufacturers (AEM).

In the U.S., these specialized tractors saw a 4.8% increase compared to August 2023, with a 5.2% increase year-to-date. This rise stands out against the backdrop of a 19.4% decline in total U.S. tractor sales and a 19.6% drop in combine sales for the same period.

The Canadian market reflected a similar trend, with a significant 29.4% jump in August 2024 sales of 4-wheel-drive tractors and an 18.1% increase year-to-date.

The broader Canadian agricultural equipment market also experienced downturns, with total tractor sales decreasing by 26.1% and combine sales plummeting by 36.5%.

Curt Blades, AEM Senior Vice President, commented on the resilience of the 4-wheel-drive tractor segment amidst challenging market conditions, noting that it reflects the ongoing need for robust agricultural machinery.

Blades also highlighted the importance of a supportive farm bill to bolster rural America and the broader agricultural community during these times.

This data underscores a key trend in the agricultural equipment market - while overall sales are down, specific segments like 4-wheel-drive tractors are seeing growth, likely driven by their crucial role in efficient farming operations.

Photo Credit: pixabay-franck-barske


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