By Scout Nelson
The Nebraska Women in Agriculture program and Annie’s Project have selected “The Psychology of Money” as the featured book for their third-quarter book club. The program will conclude with a virtual discussion scheduled for 1 p.m. Central Time on September 21.
The book club offers participants an opportunity to learn more about money management, investing, and financial decision-making through engaging discussions and expert insights. The selected book highlights how personal behavior often plays a greater role in financial success than technical knowledge alone.
As the book explains, “Doing well with money is not necessarily about what you know. It is about how you behave. And behavior is hard to teach, even to really smart people.”
The book challenges the common belief that financial decisions are based only on numbers and calculations. It emphasizes that people often make money-related choices based on personal experiences, emotions, values, and individual perspectives.
Another key idea presented in the book is: “Money, investing, personal finance, and business decisions is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real-world people do not make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together.”
Written by award-winning author Morgan Housel, “The Psychology of Money” features 19 short stories that examine how people think about money and how they can make better financial choices.
A special guest for the virtual discussion will be Jessica Groskopf, director of the Nebraska Women in Agriculture program and regional Nebraska Extension economist at the University of Nebraska–Lincoln. Groskopf has extensive experience in agricultural economics and farm business management. Along with her husband, Andy, she farms corn and dry edible beans near Scottsbluff, Nebraska.
Registration for the event is free and is available through the Nebraska Women in Agriculture website. Participants can register online at the program website. The first 25 people who register will receive a complimentary copy of the book by mail.
The event is open to everyone regardless of race, gender, or other protected status. Additional information regarding the University of Nebraska–Lincoln’s nondiscrimination policy is available at https://equity.unl.edu/notice-nondiscrimination/
The book club provides a valuable opportunity for participants to improve their understanding of financial behavior, learn practical money lessons, and engage in meaningful discussions with experts and fellow readers.
Photo Credit: nebraska-extension
Categories: Nebraska, Education, General