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New Director at UNL Ag center

New Director at UNL Ag center


By Scout Nelson

Jay Parsons, a seasoned agricultural economist, has been appointed as the new director of the Center for Agricultural Profitability (CAP) at the University of Nebraska-Lincoln, succeeding Larry Van Tassell, who was the founding director since July 2021.

Parsons, a professor and extension farm and ranch management specialist, has been part of the university's Department of Agricultural Economics since 2014.

Under his leadership, CAP aims to continue providing crucial financial guidance and support to Nebraska’s agricultural community. Parsons plans to sustain the momentum generated over the past three years and expand the center's outreach.

This includes continuing weekly webinars, regular workshops, and producing decision-support tools and publications designed to enhance the financial acumen of those within the agricultural sector.

Parsons' extensive background includes a significant tenure at Colorado State University, where he began as an assistant professor in the Department of Mathematics before venturing into agricultural economics.

His previous roles have equipped him with a robust understanding of agricultural risks and decision-making, skills he plans to leverage in his new position.

The university community, including Mike Boehm, NU vice president, and Kate Brooks, head of the Department of Agricultural Economics, have expressed enthusiasm for Parsons' leadership, citing his deep expertise and proactive approach to extension and education.

As the CAP continues to address modern agricultural challenges, Parsons is committed to helping producers succeed today and secure the viability of their operations for future generations.

His work in production economics, risk management, and farm and ranch management will continue to benefit students, producers, and the broader agricultural industry in Nebraska.

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